The objective of this study is to develop and evaluate a multicultural competency training model for digital publicists. It is research and development which the researchers have divided the research process into 3 steps. Step 1: Developing a multicultural competency training model for digital publicists. Step 2: Evaluating the suitability of the developed multicultural competency training model for digital publicists. Lastly, step 3: Adapting a multicultural competency training model to developed digital publicists. Furthermore, the study found that the multicultural competence of digital publicists consisted of 4 competencies: 1) Digital Engagement Competency, 2) Dissemination Competency, 3) Facilitation Competency, and 4) Consulting Competency. Moreover, the results of the developed multicultural competency training model adaptation for digital publicists can be divided the assessment into 3 areas including, 1) Knowledge: the sample group has higher scores after training, 2) Skill: the sample group has the overall multicultural digital public relations skills at an excellent level, and 3) Attitude: overall, the sample group has a superb attitude.
Phudit Kannikar, Panita Wannapiroon and Prachyanun Nilsook (2022)
Multicultural Competency Training Model for Digital Publicists.
International Education Studies. Vol. 15, No. 3 (2022); pp. 140-149. (ERIC)
Transform universities with digital technology drives changes in both operations. The procedures in accordance with the planned goal or long-term university development plan are in accordance with state policy guidelines. According to the national strategic plan, national economic and social development plan, long-term higher education plan, national development plan. The purpose of this research the content to propose the structural equation model for high performance digital entrepreneurial university. The research instituted the hypothesized digital transformation, entrepreneurial university, digital organization, enterprise architecture and high-performance organization. The research was conducted in both quantitative and qualitative survey and interview were conducted with 300 representatives were selected by cluster sampling working in the higher education institutions. The results of research the analysis of structural equation model found that the evaluation was consistent with the empirical data. The conclusions are as follows: (Chi-square=90.267 df. =75) (CMIN/DF = 1.204) (GFI =. 974) and (RMSEA =. 026). The results showed that all factors had a direct effect on the significant statistics of 0.001
Tippawan Meepung, Prachyanun Nilsook, and Panita Wannapiroon (2022).Higher Education Management to Digital Entrepreneurial University. Journal of Theoretical and Applied Information Technology. May 2022. Vol.100. No 10.
In the digitalization era, the role of Information Technology Services (IT Services) for Higher Education Institutes (HEIs) is driven by the demand for the use of such data and access to information. Nowadays, information is diverse and constantly transforming. An IT Service that meets the needs of academic users is therefore important. In this research, different patterns of information technology service are studied by synthesizing the democratization of information technology and IT Services, and by analyzing the components of the democratization of IT Services for HEIs according to international standards such as ITIL, COBIT5, and ISO 20000. This is followed by an evaluation of the democratization of IT Services for higher education institutes. The analysis of the democratization of IT Service for HEIs, this research finding to consist of eight components that develop the administration process. The optimum IT Service provided for HEIs and organizations is supporting the policy and the democratization of information technology also encourages academic management to increase competitiveness in strategic areas to achieve the objectives of institutes and organizations. It also develops the potential of academic institutes so that they can become superior to competitors in the business arena.
Chanita Sattaburuth and Prachyanun Nilsook (2022)
Democratization of Information Technology Services for Higher Education Institutes. Journal of Theoretical and Applied Information Technology. May 2022. Vol.100. No 9. (SCOPUS)
Abstract—This research aims to develop online teaching plan through applying gamification. The results reveal learning performance, motivation, and satisfaction of the undergraduate towards the intervention. The sampling group is the undergraduate enrolling in Digital Literacy course in the second semester of the 2020 academic year of 154. The research tools consist of online teaching plan incorporating gamification, achievement test, motivation level evaluation form, and satisfaction survey of the undergraduate with this teaching plan. The results inform that the online teaching plan generates performance according to the specified 80/80 criteria. The learning performance of the undergraduate is significantly higher than that before the implementation of the online teaching plan incorporating gamification at .01. Learning motivation of the undergraduate is significantly different with the statistical level of .01. Also, the undergraduate is highly satisfied with online teaching applying gamification.
Jira Jitsupa, Mutita Takomsane, Sasanun Bunyawanich, Nualsri Songsom, and Prachyanun Nilsook, “Combining Online Learning with Gamification: An Exploration into Achievement, Motivation, and Satisfaction of the Undergraduate,” International Journal of Information and Education Technology vol. 12, no. 7, pp. 643-649, 2022.
Abstract:This research has designed and developed a The Role-Play Method Human Augmentation Learning Model to Enhance Digital Content Creator, aiming to study and synthesize the framework for developing role-playing Method Human Augmentation Simulation Learning models to enhance digital content creators and study feasibility. The development approach is a model for managing, studying or reviewing the content of studying in covid-19 situations, there are 50 undergraduate students in digital media technology, Rajamangala University of Technology Tawan-Ok. Research content uses digital film production course content. Digital Media Technology Program in Multimedia Technology, Rajamangala University of Technology Tawan-Ok, 6 lessons, trialled in semester 2, academic year 2022, the method of conducting research is divided into 5 phases: Phase 1 synthesis of conceptual framework for developing The Role-Play Method Human Augmentation Learning Model to Enhance Digital Content Creator Phase 2 Synthesis of substanceist features. The expected benefit is that it competes with Digital Content Creator that are suitable for the context of Thailand. Educational institutions that offer courses in relevant disciplines have guided them with Role-Play learning methods to develop Digital Content Creator.Published in: 2022 International Conference on Decision Aid Sciences and Applications (DASA)Date of Conference: 23-25 March 2022Date Added to IEEE Xplore: 02 May 2022ISBN Information:DOI: 10.1109/DASA54658.2022.9764987Publisher: IEEEConference Location: Chiangrai, Thailand
P. Thongdee, P. Chatwattana and P. Nilsook, “A Study of Role-Play Method and Human Augmentation to Enhance Digital Content Creator,” 2022 International Conference on Decision Aid Sciences and Applications (DASA), 2022, pp. 201-205, https://doi.org/10.1109/DASA54658.2022.9764987.
Abstract:Unemployment is a global problem which, as well as being the source of scarcity and other problems, threatens people’s well-being. Effectively addressing the issue is one of the new challenges of the workplace in the age of digital technology. Tertiary education institutions strive to develop people’s potential before they enter the world of work. Developing the necessary skills – including operational skills with tools – requires laboratory training. A fabrication laboratory is an open space that promotes tooling skills, along with systematic and creative thought processes and inventiveness. All these can, in turn, form the basis of innovations that will benefit the community as a whole. This study began by looking at the trends and research related to fabrication laboratories. Then, in Step 2, it analysed and synthesised the relevant research, examined the elements of the fabrication laboratory, created a synthetic table and, finally, summarised the results. These showed that most of the research consisted of eight elements: 1) design spaces, 2) rapid prototyping tools, 3) electronic instruments, 4) mechanical tools, 5) scientific instruments, 6) a Group Learning Toolkit, 7) other tools, and 8) learning exchange or publishing spaces. This study is a review, therefore, of the research relating to the elements in the proper learning environment of a tertiary education fabrication laboratory. It is necessary if we are to develop the potential of learners across all sectors before they enter the world of work.Published in: 2022 International Conference on Decision Aid Sciences and Applications (DASA)Date of Conference: 23-25 March 2022Date Added to IEEE Xplore: 02 May 2022ISBN Information:DOI: 10.1109/DASA54658.2022.9765186Publisher: IEEEConference Location: Chiangrai, Thailand
S. Srisawat, P. Wannapiroon and P. Nilsook, “A review of the elements of a fabrication laboratory to develop engineering prototypes,” 2022 International Conference on Decision Aid Sciences and Applications (DASA), 2022, pp. 1122-1126, https://doi.org/10.1109/DASA54658.2022.9765186.
Abstract:Population is the personnel working in higher education institutions in Thailand, the population used in this research included personnel under 155 institutions of higher education under the supervision of the ministry of higher education, science, research, and innovation, divided into 3 groups: state university private university. using a sample of 300 higher education personnel. sampling by cluster sampling used statistics on frequency distribution of data by percentage Arithmetic mean standard deviation inferential statistical analysis. The research objective was to analyze the factors influencing the transition. Higher education institutions to high-performance digital entrepreneurs university. Data were analyzed by using descriptive statistics, frequency distribution of data by percentage. Arithmetic means standard deviation Analysis of inferential statistics and confirmatory factor analysis (CFA).Published in: 2022 International Conference on Decision Aid Sciences and Applications (DASA)Date of Conference: 23-25 March 2022Date Added to IEEE Xplore: 02 May 2022ISBN Information:DOI: 10.1109/DASA54658.2022.9765297Publisher: IEEEConference Location: Chiangrai, Thailand
T. Meepung, P. Nilsook and P. Wannapiroon, “Factors Influencing the Transition of Entrepreneurial University,” 2022 International Conference on Decision Aid Sciences and Applications (DASA), 2022, pp. 1505-1509, https://doi.org/10.1109/DASA54658.2022.9765297
Abstract:This research aims to apply confirmatory factor analysis to identify the enterprise architecture components for higher education institutions. The research sample comprised 300 personnel from agencies within higher education institutions, which are higher education institutions under the Ministry of Higher Education, Science, Research and Innovation that use the database system of educational quality assurance called Commission on Higher Education Quality Assessment online system (CHE QA Online). The selection resulted from multi-stage random sampling from 100 higher education instructions. The research tool was an online questionnaire form on factors influencing the enterprise architecture in the digital transformation for higher education institutions by 5-level rating scale based on the Likert’s scale. The result revealed that the enterprise architecture factor is consistent with empirical data (p-value = 0.370), which comprise 5 components: 1) Business 2) Data/Information 3) Application 4) Infrastructure and 5) Security. The research findings help higher education institutions design their blueprint for the institutional transformation to a digital organization.Published in: 2022 International Conference on Decision Aid Sciences and Applications (DASA)Date of Conference: 23-25 March 2022Date Added to IEEE Xplore: 02 May 2022ISBN Information:DOI: 10.1109/DASA54658.2022.9764970Publisher: IEEEConference Location: Chiangrai, Thailand
C. Tungpantong, P. Nilsook and P. Wannapiroon, “Confirmatory Factor Analysis of Enterprise Architecture for Higher Education Institutions,” 2022 International Conference on Decision Aid Sciences and Applications (DASA), 2022, pp. 965-969, https://doi.org/10.1109/DASA54658.2022.9764970
This research was conducted with the following aims: to enable master teachers to develop electronic tales for preschoolers using Stop Motion techniques according to the Early Childhood Imagineering Model (ECIM) process; to evaluate the quality of these electronic tales; to evaluate master teachers’ ability to develop these tales; to evaluate the effect of master teachers’ transfer of the development of electronic tales to early childhood education (ECE) student teachers; and to evaluate master teachers’ satisfaction with their development of these electronic tales. The sample comprised 24 ECE instructors in higher education, who were selected as the master teachers, and 480 ECE student teachers. The findings revealed that the master teachers were able to develop 24 electronic tales for preschoolers using the Stop Motion technique according to the Early Childhood Imagineering Model (ECIM) process. They also indicated that the quality of the electronic tales, master teachers’ ability to develop these tales and transfer their development to student teachers, and master teachers’ level of satisfaction with the development of these electronic tales, were all at a high level.
Jira Jitsupa, Ravee Siriprichayakorn, Chontida Yakaew, Nualsri Songsom and Prachyanun Nilsook (2022) Stop Motion Animation for Preschoolers by Master Teachers. Journal of Education and Learning ; Vol. 11, No. 3; 2022, pp 27-39. https://doi.org/10.5539/jel.v11n3p27 (ERIC)
The objectives of this research were 1) to synthesize the model of early childhood Imagineering for developing digital storytelling; 2) to establish the model of early childhood Imagineering for developing digital storytelling; 3) to evaluate the model of early childhood Imagineering for developing digital storytelling. The research methodology was divided into three phases: 1) the documents in the Imagineering process, including the LA-OR model process and the stop motion animation process, were synthesized to establish the model of early childhood Imagineering for developing digital storytelling; 2) a model of early childhood Imagineering was established in order to develop digital storytelling; 3) the suitability of the model of early childhood Imagineering for developing digital storytelling was evaluated. The results showed that the model of early childhood Imagineering for developing digital storytelling consisted of the four following steps: 1) L: Leading to Learn consisted of imagination; 2) A: Active Learning consisted of two factors: Designing and Development; 3) O: Opinion Sharing consisted of Presentation; and 4) R: Reflective Thinking consisted of two factors: Improvement and Evaluation. According to an evaluation from experts, it was shown that the experts strongly agreed on the development model of early childhood Imagineering for developing digital storytelling.
Jira Jitsupa, Prachyanun Nilsook, Nualsri Songsom, Revee Siriprichayakorn and Chontida Yakeaw (2022)
Early Childhood Imagineering : A Model for Developing Digital Storytelling. International Education Studies, Vol. 15, No. 2 (2022) ; pp. 89-101.