Abstract

This research aimed to develop the Learning Experience of Lanna Wisdom Using the Metaverse Towards a Creative Economy Model (LEX-LA) Creative Journey and evaluate its appropriateness. The study was conducted in 2 phases. The first phase involved designing a learning experience framework that integrates Lanna local wisdom with metaverse technology, based on experiential learning theory and user-centered design. The second phase focused on validating the model through expert review. The LEX-LA Creative Journey comprises 5 stages: cultural context immersion, knowledge co-construction, digital application, creative product development, and reflective feedback. Experts in educational technology and digital marketing communication affirmed the model’s relevance and quality. Notably, the stages emphasizing creativity and cultural engagement were recognized as being particularly impactful. The findings suggest that the LEX-LA Creative Journey enhances learners’ creative capacity and supports the development of cultural entrepreneurship, contributing to the sustainable growth of the creative economy. © 2025 by the authors.

Author keywords

creative economy; Lanna Wisdom; learning experience; learning model; metaverse

Niramol Prasertphongkun, Phobson Tichai, Rueanglada Punyalikhit, Pallop Piriyasurawong, and Prachyanun Nilsook, “Learning Experience of Lanna Wisdom Using the Metaverse towards a Creative Economy,” International Journal of Information and Education Technology, vol. 15, no. 11, pp. 2528-2537, 2025.
https://doi.org/10.18178/ijiet.2025.15.11.2448